How to Add Services to Your Google Business Profile (Step-by-Step)

Introduction

Your Google Business Profile is more than a listing. It’s how customers decide who to call. Each service you add opens a new path for discovery. Competitors know this. That’s why they appear more often — and get more calls.

The good news? Adding services is simple. Here’s how to do it step by step.

Step 1: Log in to Your Google Business Profile

• Go to business.google.com.

• Select your business.

Benefit: Control what customers see when they search.

Step 2: Open the Services Tab

• In the second row, click Edit Services.

Benefit: This is where you list exactly what you offer.

Step 3: Add Your Services

• Click Add more services.

• Enter the service name.

• Click Add custom Service

  Repeat for each service you provide.

Benefit: Every service listed is a new entry point for customers searching Google.

Step 4: Write Short Descriptions

• Add 1–2 clear sentences about each service.

• Example: “Metal roofing installation for residential and commercial properties.”

Benefit: Google understands your services better. Customers trust your expertise.

Step 5: Save and Publish

• Click Save when finished.

• Your services update instantly.

Benefit: Close the gap with competitors today.

Pro Tip: Add All Variations

Don’t stop at one or two services. Add them all. Customers search in different ways.

• Roof repair vs. emergency roof repair.

• Teeth cleaning vs. dental cleaning.

Benefit: Cover more searches. Win more calls.

Step 6: Recheck and Update Regularly

• Competitors update their services. You should too.

• Seasonal offers? Add them. New services? Add them.

Benefit: Stay competitive. Stay visible.

Turn Insights Into Revenue

You could guess what to add. Or you could know.

With a Local Pro Ranking Report ($250 one-time), you’ll see:

• ✅ Services your competitors list that you don’t.

• ✅ Services trending nationwide in your industry.

• ✅ A clear action plan to add them today.

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Conclusion

Adding services to your Google Business Profile is quick, simple, and powerful. Every service is a new way for customers to find you. Update your profile now — and if you want the exact roadmap, get the report that shows you how to close the gap and win more calls. Learn more in The Complete Guide to Google Business Profile Services (and Why They Matter)